Product Management

Product management is the process of managing products from inception to market delivery and covers customer requirements definition, market definition, implementation, pricing, product definition, marketing and launch.

Product management is vital to organsations delivering technology products to market because it is the function that bridges the gap between software engineering and business development.  Product management is responsible for ensuring that the customers and market exist and are financially viable before the software innovation and implementation take place.

Product management is a key function in an organisation and, when recognised as such by the management team, it can help ensure that the organisation maximises potential revenue through technology innovation, and can also avoid costly implementation projects which drain resources and may ultimately be unprofitable.

Gestion Consultancy has key expertise in product management using the Product Lifecycle Management (PLM) methodology which can benefit your organisation.

Contact Gestion Consultancy for more information.